Updated October 8, 2026.

Need to pull up your Instagram account analytics? We’ve got a quick step-by-step guide on how to access the information you need to assess your profile performance.

1) Make Sure You Have A Professional Account

Only Professional Accounts on Instagram can access detailed post analytics. To set up a Creator Account, follow Instagram’s steps here.

2) Visit Your Profile and Click the “Your Dashboard” Button

This will bring you to a page that shares an overview of your analytics, high performing content, as well as creator and business tools. But we want to delve deeper into your insights.

3) Click “Content You Shared”

This will default to showing all the content (including Posts, Reels, Stories, Videos, and Live Videos) you have shared in the past 30 days in chronological order.

4) To View Analytics for Posts Only, Click “All Content” and Toggle To Posts

You can toggle to different post types, including Posts, Reels, Stories, Videos, and Live Videos, if you are looking to share analytics for only specific content types.

5) Adjust the Time Period Covered

You can adjust to view your content performance across different time periods. You can view time periods from Last 7 Days, Last 30 Days, Last 180 Days, Last Year, or Last 2 Years.

6) Adjust The Metric By Which You Are Ranking Content

There are a number of different metrics you can sort and rank content by, which are displayed as different clickable buttons across the top. Options include Views, Viewers, Follows, Likes, Comments, Reposts, Shares, and Saves.

7) Take Screenshots of the Desired Metrics and Post Types

Once you have toggled to the desired metrics, take a screenshot on your phone and save the images. Then send them to the client requesting the information.

8) Find Audience Demographics Under the “New Followers” Tab

If the client is requesting Audience Demographics, start from the Professional Dashboard and click “New Followers”. This will bring you to a page that showcases your audience demographics, including Follower Growth, Top Locations, Age Range, Gender, and Most Active Times of your followers. Screenshot the desired demographics information that the client is requesting.