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How To Develop A 360-Degree Influencer Program

Hand & Stone Influencer Campaign

At The Digital Dept., we know that the best influencer marketing campaigns require a multi-faceted approach and curated, brand-specific messaging. When spa brand Hand & Stone partnered with our team to assist with their influencer efforts and help cement Hand & Stone as an integral part of anyone’s self-care routine, we knew that we needed to deliver a robust program that activated all parts of the marketing funnel.

Through a hybrid program that leveraged paid ambassadors, gifted treatments, and an in-spa event activation, we built up a loyal community of influencers and consumers around the Hand & Stone brand, sustaining consumer interest over time through ongoing, social-first storytelling.

Our 3 Keys To Success

1) Tiering Out Content

Our multi-tier approach allows us to optimize campaign budget across different levels of talent and secure the best content to achieve all program goals. A combination of paid and gifting partnerships allowed our team to secure guaranteed content. It also helped drive additional organic content creation for added campaign reach.

2) Online Meets IRL

As much as we adore social media storytelling, in-person activations can really help bring a brand to life. We merged online and IRL worlds together with an influencer activation at the Dallas – North Arlington Hand & Stone. 15 creators received customized facials and documented their experiences on social media.

3) Storytelling Over Time

Instead of securing simple one-off posts, our influencer partners shared their Hand & Stone experiences through multiple posts over a months-long period. This allowed the influencers to take their audiences on the skincare journey with them and cement brand recognition over time.


Ready to plan out your next influencer campaign? Looking to partner with one of our exclusively-managed talent? Whatever your influencer marketing needs, The Digital Dept. can help.