November 22, 2023
Like any form of commercial advertising, influencer marketing requires disclosures for monetary relationships. In the United States, the FTC (also known as the Federal Trade
Category: Brand strategy
November 1, 2023
Nowadays, ads (which are often lackluster and poorly strategized) crowd influencer marketing space. We at The Digital Dept. know that not all influencer campaigns were
October 11, 2023
A creative brief should be less prescriptive & one-size-fits-all to allow influencers to do what they do best: creating content that tells a captivating and
October 4, 2023
Powerful experiential marketing combines both social media content and a real-world experience and can be a great way to make a big splash in your
September 26, 2023
Believe it or not, Q4 is just around the corner, and holiday campaign planning is in full swing. Whether you are finalizing your 2023 holiday
August 31, 2023
What happens when a campaign doesn’t meet expectations? When a campaign fails to meet expected benchmarks, this is typically a result of one of a