Your new “It” shoe is here, courtesy of The Digital Dept. brand strategy team and Crocs.
Pinterest-approved content, coming right up! The Digital Dept. worked with Crocs to facilitate an influencer campaign to position the Crocs Ballet Flat as the “must-have” statement piece in everyone’s wardrobe. TDD cast 10 content creators with a penchant for innovative, exciting fashion and tasked them with styling the shoe in an elevated way.
Each creator applied their own personal style to posts on Instagram, Instagram Stories, and Pinterest, showcasing how they style their Crocs Ballet Flats in everyday life. They also used Crocs Jibbitz charms to further customize their shoes and demonstrate the endless ways to accessorize the style.
Here’s how our team pulled off this inspo-worthy campaign:
Casting The Perfect Creator Partners
Our cast of “it girl” creators perfectly meshed with the creative brief and campaign objectives for this program. They delivered engagement-driving content that felt both elevated and attainable. With a combined following of 2.5M, this group created content that felt personal, styled, and effortlessly on-trend. While 33 posts were initially scoped, creators over delivered in their excitement, resulting in 43+ assets (and counting).
Encouraging Creativity & Personal Style
We had each creator select their top styles and customize their looks with Jibbitz charms that added an extra layer of personalization into their branded content. The creators were encouraged to apply their personal style to the campaign content. This resulted in posts that felt authentic to their channels and that resonated deeply with their audiences as well.
Tapping Into The Right Platforms
For this campaign, we focused primarily on Instagram Carousels, Instagram Stories, and Pinterest. The Instagram Carousel and Pinterest posts drove home the focus on providing fashionable inspiration for viewers with save-able images and video, while Instagram Stories provided a way for audiences to shop the featured styles and explore the Crocs Ballet Flats offerings. Our team was able to activate viewers at every point of the marketing funnel for an effective, full-funnel campaign.
Planning out your next influencer program? Interested in elevating your creator marketing strategy? Whatever your influencer marketing needs, The Digital Dept. is here to take it to new levels. Let’s chat.
