On Tuesday, October 20th, Pinterest hosted its 2026 Pinterest Creator Day, tapping team members and creators to share winning strategies and tools to succeed on the platform. If you weren’t able to tune in or just need a recap of the key talking points, we rounded up our 4 biggest takeaways from the livestream:

1) You’re creating Pins for the long run, not instant virality.

Unlike other platforms that prioritize immediate performance, Pinterest content has a long shelf life. That means successful content can continue to perform well weeks, months, and even years after its initial post date.

2) Originality and expertise drive performance.

Pinterest users are coming to the platform for original ideas and expert recommendations. Think about what you are an expert in, then create Pinterest content that demonstrates that expertise and your unique point of view on the subject matter.

3) There are great opportunities for long-lasting brand partnerships.

Pinterest has introduced a Creator Directory for brands to research and discover new creator partners to activate for Pinterest brand campaigns. Make sure you sign up so brands can discover you, and brainstorm how you can collaborate with brands to deliver evergreen content that continually drives engagement and conversions.

4) The opportunities for affiliate earnings are endless.

Pinterest said the no. 1 reason why users come to their platform is to shop, using the platform as a place for product research, discovery, and purchasing. You can use affiliate links within your Pins to drive direct sales. Pinterest also has partnerships with programs like Amazon Storefront, so you can directly link your Storefront to your Pinterest. For any creators with an affiliate strategy, utilize the long-lasting power of Pinterest to drive sales in the long term.