From creators attending fashion shows, collaborating with brands for fashion week partnerships, and documenting their experiences for followers to enjoy, to the latest edition of BRANDEdit, Café Society, welcoming over 160 creators over the 2-day gifting experience, we have so many highlights to share with you!
Take a look back at our exciting NYFW in review:
BRANDEdit Café Society
BRANDEdit, our signature creator experience series, returned to New York for BRANDEdit Café Society, in partnership with Comfrt. The two-day, invite-only activation welcomed more than 160 fashion, beauty and lifestyle creators through curated, appointment-based time slots, transforming the venue into a stylish neighborhood streetscape of sidewalk cafés, bakeries, newsstands and open-air markets.
Activations included:
- Custom embroidery of signature sweatshirts at title sponsor Comfrt’s embroidery booth
- Eyewear try-ons and gifting at Zenni Optical’s bakery-inspired display
- Gifting and a pink photo moment at Shokz’ newsstand activation
- Non-alcoholic wine tastings with FRE Wines’ café stand
- NYFW styling essentials at Nippies’ stand
- Product displays and sampling at the Miss Mouth’s booth
- Assorted gifting at Clean & Clear’s fruitstand-style activation
- Additional gifting from Beauty of Joseon, PLAYA, VIO2, MIXIK, Bloom Nutrition, NOBS, Pixi Beauty, Saint James Iced Tea, Cleanlogic, Banu Skin, Fine’ry., Beauty Blender, Boxed Water Is Better, Dr. Dennis Gross, Breeze Balm, Small Wonder, Hilma, and MASA
And BRANDEdit isn’t done yet! We have 2 holiday experiences planned to finish off our 2026:
- November: BRANDEdit LA Holiday Experience: Holiday Bazaar
- December: BRANDEdit NY Holiday Experience: Holiday House
Learn more about our remaining 2026 experiences here. Or, if you’re a true overachiever and already planning out your 2027 marketing, reach out to us to discuss our 2027 BRANDEdit Schedule.
2026 LTK Awards
TDD creators Audree Kate Lopez, Kelly Ann Shuman, Chloee Huseman, Leanne Barlow, Ashley Donielle, Kristin Taenzer, Chastity Nolan, Ashlee Rose Hartley, and Stephanie Nardella attended the LTK Awards in New York, with Huseman also named to the 2026 LTK Creator List.
TDD Creators At NYFW Events
The Digital Dept. talent were all over fashion week runway shows and events, using social media to share the excitement and bring audience members along for the ride.
Some highlights from the week:
- Susan Yara hosted a NYFW kickoff party for her brand PLAYA and its new dry shampoo launch
- Queen Olu and Chloe Lukasiak attended The Stoop by Calzedonia x Beauty of Joseon event
- Stephanie Nardella and Leanne Barlow attended Shopbop’s NYFW Event
- Chloe Lukasiak and Queen Olu attended the Westman Atelier NYFW Pop-Up with ShopMy
- Wendy Nguyen partnered with Walmart on its Fashion Week pop-up
- Madison Rae recorded a live episode of her podcast, Progress Girls, in partnership with Simkhai
- Stephanie Nardella stopped by NYLON Nights
- Erika Dwyer visited Ann Taylor’s NYFW pop-up, the Maje x Who What Wear event, Carolina Herrera’s pop-up, BCBG Presents a Parisian Morning and the Marie Claire x ASICS live podcast event
- Wilglory Tanjong attended the Estée Lauder ‘Glimmer’ launch
- Katie Duke attended the Tibi runway show
- Queen Olu attended the Milk Makeup NYFW event and the Runway 7 fashion show
- Jhánneu (pictured) and Queen Olu attended Medik8’s Sephora launch event
- Monica Awe-Etuk visited the NYFW Talbots Café
- Chloe Lukasiak and Erika Dwyer attended BCBG Presents A Parisian Morning
- Kristin Taenzer visited the Princess Polly fall showroom, the DRMTLGY event, the Vivrelle x Renggli event, and the Amazon x Pinterest event
- Carla Rockmore sat front row at the Diane von Furstenberg SS27 runway show and also attended the Libertine SS27 show, the Argent Leadership x Style Talking Circle at Gloria Steinem’s home, the Jamie Haller SS27 presentation, the Daily Front Row Fashion Media Awards, and the Tanner Fletcher presentation, in addition to hosting a panel for Glossy
- Charlotte Groeneveld (pictured) attended the runway shows for Khaite, FFORME, Magda Butrym, Altuzarra and KALLMEYER NEW YORK, and hosted a party at Mr. Chow with Le Tanneur celebrating the handbag she designed in collaboration with the brand
Until next time, NYC!
