Gifting season is on the way, both for consumers looking to cross off their holiday wish lists and brands looking to activate their influencer networks and gift them with the latest products! Influencer mailers are a huge part of marketing strategies these days, but with more brands investing in gifting campaigns, you’ll want to make sure your brand’s mailers stand out from the crowd.
That’s where The Digital Dept. comes in! Our Experiential Division has extensive experience delivering gorgeous custom mailers, and our team handles everything from packaging production to mailer fulfillment to social tracking.
Here’s how our Experiential team does things differently:
No Blind Seeding
Our team always ensures gifted influencers are eager to try the product and allow them to opt into receiving gifting vs. blindly sending out packages to creators who aren’t interested and won’t share to their audiences. Strategically building out our mailing lists minimizes waste and ensures that your product gets directly in the hands of creators who truly want it and are excited to share it with their communities.
Quality Over Quantity
A well-curated mailer will always out-shine a package that’s overstuffed with extraneous products. We recommend focusing on a hero product and adding in a few extras that enhance the experience of the hero product rather than distracting from it.
Comprehensive Reporting
Our team tracks all organic influencer posting to make sure all the content relating to your mailer is captured. We also compile data on post impressions and engagement as well as overall campaign performance so your brand has all the information on what creators are moving the needle.
Ready to work with our team to craft your next incredible influencer mailer? Reach out to us here to upgrade your influencer gifting.
