1) List Your Name & Your Title

This might sound obvious, but you would be surprised how many influencers leave out the most basic information from their Instagram profile. For many creators who have had their profiles for years and started them in conjunction with blogs, their handle may not be their name. However, you should ideally have your display name set to your first and last name. This makes it easiest for marketers and brand representatives, as well as potential new followers, to search for you and find your profile.

One way to further optimize your display name is to include your title, too. For those with professional 9 to 5s, this could be as simple as “Marketing Director” but for content creators, you can get more creative with it and include something like “Style Expert”, “Beauty Tips & Tricks”, or “Pop Culture Lover”. Essentially, think of how you want to be known to the world and what would make you most appealing for the brands you are targeting.

2) Include Your Location

We see so many content creators leaving out this crucial step and limiting their opportunities. When a brand reaches out to The Digital Dept. to cast talent for a campaign or event opportunity, one of the most common asks is to focus on creators in a specific key market or location. And when our team is scouring through hundreds of influencer profiles in a day to find the right talent to put forth, they might not have the time to look through posts and determine where a creator is located. Making it clear in your profile where you are based makes it easy for marketers to know if they can add you to location-specific castings.

3) Focus On Keywords

As previously mentioned, marketers are often combing through hundreds of social media profiles a day to build their influencer lists, so the easier you make it for them to have all the available information, the better. Let audiences quickly know what content categories they can expect when they come to your feed by listing out the key topics you discuss.

4) Make It Easy To Find Your Contact Information

If you are an influencer and wondering why more brands aren’t reaching out to you for collaborations, the first thing you should ask is, “Is my email address in my bio?” If it isn’t, fix that immediately!

One piece of advice that we have: add your email in the text of your bio and not just as a button on your Instagram profile. While the button is helpful for messaging creators while using a phone, it doesn’t appear on the desktop version of Instagram. A lot of marketers will use the desktop version when researching new creators, so having your email address accessible across all devices removes an added step. Your brand marketers thank you!

5) Optimize Your Links

You can finally add multiple links to your Instagram profile, so make sure you are making the most of this updated feature and adding in relevant links. This could be driving viewers to other social media platforms like your TikTok and YouTube, or sharing your LTK profile so followers can shop your posts. Including important links will help audiences understand where else they can find you and what more you have to offer.

Examples Of Instagram Profiles We Love

Here are a few examples of Instagram profiles from creators that we think nail it!