Last month, our events team took over a Melrose Ave. storefront and transformed it into a colorful grocery market for our two-day BRANDEdit Spring Grocer Influencer Experience, in Partnership with MaryRuth Organics.
Over 140 creator attendees visited our pop-up to stock up on springtime and pre-festival essentials, explore the brand activations, and capture the experience to share with their audiences. Guests enjoyed vitamin-infused smoothies at the MaryRuth Organics smoothie bar, received ear piercings with Lovisa Jewellery, explored the new Marimekko x Crocs collab, found their new favorite running shoes with Saysh, and tried on summery new sunglass styles from EyeBuyDirect.
After that, they could visit our grocery shelves and add products from brands like Vital Proteins, Packit, Naked Sundays, and more to their custom-branded grocery baskets. With over 400 pieces of content (and counting) generated from the event, BRANDEdit remains one of the best ways to expose your brand to key tastemakers and build one-on-one relationships with influencer partners.
Read more about what made BRANDEdit Spring Grocer such a hit in our recent interview with BizBash, and keep scrolling for photo highlights from the event!
BRANDEdit Highlights:
Check out some of our favorite moments from our BRANDEdit Spring Grocer Experience. And don’t forget to follow @brand___edit for more highlights.
Up next: BRANDEdit heads to Nashville for the first time for a new experience surrounding CMA Fest! Join us in Tennessee on June 4th and 5th. Then, this September, we’re heading back to the Big Apple for a BRANDEdit Experience during New York Fashion Week!
Be part of the next BRANDEdit Experience and reach out to us today to learn more about how your brand can get involved.
