Sona Gasparian is an entrepreneur and content creator within the beauty and fashion space. As a professionally trained makeup artist, Sona got her start in content creation through YouTube, posting videos focusing on building foundational skills in makeup. She has since channeled her expertise and passion for beauty into her own cosmetics line: Persona Cosmetics. Having sold out multiple times on Ulta, her engaged audience continues to rely on Sona for her expertise. In addition to her beauty content, Sona showcases her everyday fashion and wellness tips, influenced by the West Coast mentality.