How do you make a store opening into an event to remember? Partner with The Digital Dept. events and brand strategy teams for a show-stopping, content-worthy evening amplified with influencer content.
Our team carefully curated a list of 51 stylish and lifestyle content creators for an exclusive first look at the Crocs Icon Store in SoHo. Attendees mingled in a lively atmosphere, explored the stunning new space, and personalized their very own pair of Crocs at the innovative Jibbitz experience, which features the brand’s most extensive in-store assortment globally.
The Digital Dept. supported the event with custom production moments like a Crocs-branded NYC street cart, branded photo moments, themed food and beverage, and more. We also led a social media campaign to further highlight the event and drive public awareness, encouraging everyone to join in on the excitement around the new store.
Here’s how our team pulled off this dynamic campaign:
A Guest List That Drove Buzz
Our team curated a guest list of 51 stylish fashion and lifestyle content creators for an exclusive first look at the Crocs Icon Store. The VIP attendees included television personalities like Summer House‘s Jesse Solomon and West Wilson, as well as macro content creators like Meg Murayama and Davis Burelson. With our cast of creators, we were able to reach a wide audience and speak to key customer demographics for the brand.
Memorable Production Moments
The event was full of creative activations and branded moments that encouraged organic social posting and continued excitement. Our team secured a custom Crocs NYC street cart serving Crocs-shaped waffle ice cream sundaes in miniature Crocs shoeboxes, a Crocs Comfort Subway Stop photo moment, branded ice cubes in beverages, themed passed appetizers, a DJ, and gift bags with branded hats and custom candles.
Amplifying Through Social Content
We made sure to keep the good vibes going online through an Instagram Story-centric social media campaign. Designed to boost awareness and generate excitement for the grand opening, our team engaged 46 fashion and lifestyle creators to share the in-store experience and communicate valuable information to the public about how to experience the new store for themselves. The content established the new Crocs Icon Store as a true must-see destination.
The campaign resulted in 181 total pieces of content and over 1.7 million impressions, plus plenty of conversation around the new Crocs Icon Store.
Ready to amplify your next brand event? Reach out to us today to strategize your marketing.
