Pre-festival prep with Vans at our BRANDEdit Spring Experience

Objective

Vans activated at our BRANDEdit Festival Experience to display 8 different styles, gift to 150+ vetted fashion, beauty, and lifestyle creators, and encourage attendees to utilize Vans in upcoming fashion content.

Strategy

Our Experiential team generated a custom display to showcase the 8 different shoe styles that Vans provided. Each creator attendee could browse and experience the shoes firsthand, then select their favorite style for gifting. The creative display encouraged on-site content creation, while attendees received their perfect pair of shoes to style and share in posts after the event.