Your guide to exceptional creator marketing in 2026.

We’ve kicked off a brand new year, and with that, we’ve compiled the top creator marketing trends of 2026 and our recommendations for successful campaigns in the year ahead. Our 2026 Creator Marketing Report features insights from our team, industry data and metrics, and quotes directly from creators on how brands can optimize partnerships moving forward.

The creator marketing industry moves at an exponential pace. We at The Digital Dept. are here to be your guides through it all. Discover our full report below, and let’s work together to make your brand’s creator marketing in 2026 truly exceptional.

The Top 5 Creator Marketing Trends For 2026

1) Saves and shares are must-watch metrics.

Social media algorithms are rewarding posts that drive saves and shares. Brands that are interested in earning high engagement through their partnerships should keep a close eye on the creators that are driving conversation through their content.

2) Creators are the new entertainment industry.

Creators are the mainstream. They’re the new entertainment industry, brand ambassadors, and a-listers. Tap successful creators and storytellers who have developed a strong fanbase to guide the creative of campaigns, and consider larger ways to incorporate them into your brand to harness the power of their audience.

3) A.I. tools are optimizing discovery and reporting.

A.I. has fully integrated into influencer marketing and content creation. Use A.I. as a tool for optimization, but recognize when the human-to-human touch is needed, especially when it comes to creative works.

4) Creators can directly monetize their audience.

There are more opportunities for creators to directly monetize their audience than ever before. Focus on building strong relationships with their key creator partners and fostering strong connections with creators who align with the brand’s values and messaging.

5) Wearable tech is revolutionizing livestream content.

Wearable tech is finally viable, and it’s going to bring about a surge in livestreaming. Develop a livestream marketing strategy so your brand isn’t left in the dust, and incorporate wearable tech into your social media strategy to stay on top of the trends.