A curated brand trip that drove major engagement

Objective

Eyebuydirect teamed up with The Digital Dept. to launch its Desert Dreaming collection through a curated influencer getaway. The aim was to generate rich content, build creator relationships, and extend the campaign’s reach beyond the event. The trip garnered over 7.5 million impressions through creator content.

Strategy

We hosted a desert brand trip with 9 content creators featuring hiking, stargazing, and yoga, designed to immerse creators in the new collection. Post-event, we amplified reach through social storytelling and premium mailers sent to a wider network of on-brand influencers.

By following the trip with targeted seeding, we extended campaign momentum and broadened reach. The program not only elevated product storytelling but also strengthened relationships with creators and solidified brand lifestyle positioning. With an incredible 90% engagement rate, this program proved the power of Brand Trips.