Sabrina Sade, MD, is a New York-based beauty founder, doctor, and digital creator known for her discerning perspective on beauty, personal style, travel, wellness, and modern luxury. She is the co-founder of 4AM, the skincare brand reimagining beauty essentials for full, fast-moving lives, with retail partners including Target, Bloomingdale’s, and Revolve.
A graduate of Georgetown University School of Medicine with a background in dermatology research, Sabrina brings a rare combination of scientific authority, entrepreneurial vision, and distinctly editorial taste to her platform. Her content offers an intimate look at building a beauty brand, discovering exceptional products and treatments, traveling to inspiring destinations, and exploring the art and science of living well.
Sabrina is a Forbes 30 Under 30 honoree and an alum of the Sephora Accelerate program. She has been featured in Vogue, W Magazine, The Business of Fashion, Beauty Independent, and other leading publications. She has also spoken at Cannes Lions and for organizations including LVMH and Unilever.
Through her platform, Sabrina has cultivated an engaged community that looks to her for trusted perspectives on skincare, aesthetic treatments, and what is genuinely worth their time, attention, and investment. Outside of building 4AM, she is constantly researching the latest beauty treatments and advancements in skin health.



