Sarah Yi is a Chicago-based digital influencer known for her fun, vibrant, and refreshingly authentic approach to content creation. Known for her insider knowledge on all things Chicago-related, she has become a trusted resource for her audience when it comes to finding inspiration on standout local places to shop, can’t-miss restaurants, and must-visit travel destinations across the globe. She is a beloved local figure who was also voted “Chicago’s Best Instagram Account” by Chicago Reader in 2024.
Sarah offers a unique take on the local culinary scene through the lens of a first-generation immigrant, and loves being able to bring visibility to local small businesses not only in Chicago but also throughout her travels. As a female, Asian-American creator, Sarah is also passionate about using her platform to celebrate inclusivity, progressive causes, and equality for all.
Prior to taking the leap as a full-time content creator, Sarah worked in advertising/marketing with 9+ years of experience working in paid social and digital strategy for clients in the CPG, alcohol, and luxury retail sectors.
