Annie is a content creator whose goal is to help educate and empower her audience on how to best take care of their skin. Her struggles with acne initially inspired her interest in skincare and beauty, which eventually became her career.
Prior to becoming a content creator, Annie worked at Sephora HQ for 7 years across the E-commerce Merchandising and Planning teams under the Skincare, Hair, and Fragrance categories. Not only does she have an in-depth knowledge of products and the landscape of the beauty industry, but she also understands how to create authentic & engaging content to align with your brand’s objectives.