November 22, 2023
Like any form of commercial advertising, influencer marketing requires disclosures for monetary relationships. In the United States, the FTC (also known as the Federal Trade
Category: Thought Leadership
November 1, 2023
Nowadays, ads (which are often lackluster and poorly strategized) crowd influencer marketing space. We at The Digital Dept. know that not all influencer campaigns were
October 18, 2023
We use a lot of lingo in the influencer marketing world, so let us, your digital and influence experts, let us break it down for
October 11, 2023
A creative brief should be less prescriptive & one-size-fits-all to allow influencers to do what they do best: creating content that tells a captivating and
September 26, 2023
Believe it or not, Q4 is just around the corner, and holiday campaign planning is in full swing. Whether you are finalizing your 2023 holiday
September 11, 2023
Long-term partnerships between brands and influencers are the way to maximize the potential of influencer marketing. As a brand, you’re able to establish a long-lasting
September 7, 2023
We find that influencer ambassadors are crucial to brand marketing success and encourage you to seek out influencers who can serve as your trusted brand
September 4, 2023
What is the monetary value of influencer marketing? It’s a question we get asked all the time, especially when it comes to allocating budgets toward