Looking to work with creators with a large social following? Meet our macro-influencers, aka the creators on The Digital Dept.’s roster who boast over 1
Author: lindsey
Like any form of commercial advertising, influencer marketing requires disclosures for monetary relationships. In the United States, the FTC (also known as the Federal Trade
Whether you are managing a TikTok account for your brand or simply working with influencers on the platform to create branded content, you’ll want to
One of the most common questions that our influencer management team receives is from influencers asking: “When is the right time to get a talent
Nowadays, ads (which are often lackluster and poorly strategized) crowd influencer marketing space. We at The Digital Dept. know that not all influencer campaigns were
Need to pull up your Instagram account analytics? We’ve got a quick step-by-step guide on how to access the information you need to assess your
Understanding the definitions behind Instagram analytics is integral to knowing how your content is performing and the types of content to which audiences respond. Whether
We use a lot of lingo in the influencer marketing world, so let us, your digital and influence experts, let us break it down for
A creative brief should be less prescriptive & one-size-fits-all to allow influencers to do what they do best: creating content that tells a captivating and
Powerful experiential marketing combines both social media content and a real-world experience and can be a great way to make a big splash in your